Building in AI is overwhelming. We simplify it.
Building in AI is overwhelming. We simplify it.
Your AI problems have a solution in either Prompt Engineering, RAG, Agents or Fine-tuning. We do it all.
AI is changing fast
AI is changing fast
It's impossible to keep track of the latest trends
You blink and there's a new LLM with different modalities and capabilities opening up new workflows
Even the open-source models are getting better
This has led to decision paralysis
This has led to decision paralysis
You don't know which AI strategy to adopt
By the time you zero down on one, there's something brand new
You are not sure which is the right model for your use case
You don't know trade-offs between the levers: Skill, Cost, Latency, Performance
You are confused between RAG, Agent, and/or Fine-tune
Build vs buy: To use an LLM provider or self-host?
That’s where we come in
That’s where we come in
We get it, it's overwhelming. We will distill it for you
We have the skills and will help you to choose between speed, performance or latency
We build so that your customers trust you in your AI workflows
We will help you with the right model and strategies - RAG, Agent, Agentic Flows, or Fine-tune
From one maker to another
From one maker to another
We have been building software for over 15 years
Building software is challenging. Building AI products is a different kind of challenge
We leverage our experience of building software to bring predictability to this rather unpredictable tech
This is what the word is around…
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya
The Procedure was the first consultancy we truly connected with, sharing our outlook on quality, process, and ownership. Over the years, they have not only augmented our internal team but also taken on critical core roles across teams. What started with one engineer nearly three years ago has grown into a team of five, each fully owning their deliverables and contributing meaningfully to our team's capacity. Ulhas maintains a keen awareness of the landscape, guiding his team through shifting challenges behind the scenes. We're extremely pleased with the commitment and engagement they bring.
Shrivatsa Swadi
Director of Engineering, Setu
We have worked with Procedure to support our software development initiatives across our portfolio, and the experience has been exceptional from start to finish. They consistently deliver on every promise, and are very responsible to shifting project needs. They are great people to work with and we wholeheartedly recommend Procedure for anyone seeking a reliable, trustworthy development partner.
Chad Laurans
Managing Partner, Workshop Ventures
Procedure has been a partner for Timely from our inception and through our rapid growth. Our team members from Procedure are exceptionally talented and dedicated to their craft and have proven essential to building out our engineering capacity in a fast-paced environment. On top of that, the leadership at Procedure have been thought partners for us on key engineering decisions and in growing each team member to expand their impact with Timely. Couldn’t recommend Procedure more highly!
Faisal Anwar
CTO, Timely
Working with Procedure has been amazing! Their clear communication, smooth project management, and expertise made them feel like part of our team. They built and launched our app in just 12 weeks, helping us reach 1000+ paying users in the first 6 months. We're excited to keep building with them!
Eid AlMujaibel
CEO, Tenmeya

Our Services
AI Engineering
Software Engineering
Product Design
AI Strategy Execution
From initial planning to hands-on implementation, we ensure your AI strategy delivers results.
Model Evaluation
Rigorous testing and analysis to ensure your AI models perform optimally and meet your business goals.
Prompt Engineering
Crafting effective prompts to unlock the full potential of large language models for your specific use cases.
RAG (Retrieval Augmented Generation)
Enhancing language model accuracy and reliability by grounding responses in your own data sources.
Agent
Developing AI agents that can perceive their environment, make decisions, and take actions to achieve specific goals.
Fine Tuning
Customizing pre-trained models with your own data to enhance performance and accuracy for your specific needs.
MLOps
Streamlining the machine learning lifecycle with robust practices for development, deployment, and monitoring.
Our Services
AI Engineering
AI Engineering
AI Engineering
Software Engineering
Software Engineering
Software Engineering
Product Design
Product Design
Product Design

How We Do It
Collaborative
We become an extension of your team, working side-by-side with you.
Collaborative
We become an extension of your team, working side-by-side with you.
Collaborative
We become an extension of your team, working side-by-side with you.
Agile
We use iterative development for rapid results.
Agile
We use iterative development for rapid results.
Agile
We use iterative development for rapid results.
Result
As builders, we're focused on delivering tangible solutions.
Result
As builders, we're focused on delivering tangible solutions.
Result
As builders, we're focused on delivering tangible solutions.
Pragmatic
We select the optimal tools for each project.
Pragmatic
We select the optimal tools for each project.
Pragmatic
We select the optimal tools for each project.


Explore our current job postings
Think you'd vibe with us? Explore open roles and see where your skills fit in.

Explore our current job postings
Think you'd vibe with us? Explore open roles and see where your skills fit in.

Explore our current job postings
Think you'd vibe with us? Explore open roles and see where your skills fit in.

Let’s build what’s next, together.
Tell us where you're headed. We'll help you get there.

Let’s build what’s next, together.
Tell us where you're headed. We'll help you get there.

Let’s build what’s next, together.
Tell us where you're headed. We'll help you get there.